lululemon + Peloton Partnership Explained
New Peloton Partnership for lululemon Studio All-Access Members
In October 2023, a new lululemon + Peloton alliance was announced.
lululemon has entered into a multi-year partnership with Peloton to take advantage of the strengths of both brands to deliver a wider variety of workout content for the Studio Mirror user community.
As part of the partnership, lululemon will become Peloton's primary apparel provider, and Peloton will become the exclusive digital fitness content provider, going forward for lululemon developing all content for the lululemon Studio beginning in early 2024.
lululemon Studio All-Access app and lululemon Essentials members will receive exclusive content with access to over a thousand Peloton classes across strength, yoga, cardio, meditation, Pilates, and stretching through their Mirror device with new workout sessions added each week.
One of the goals of this collaboration is to support the passionate and loyal fans of both brands with a shared focus on community and well-being.
lululemon Studio All-Access Members will have access to over a thousand Peloton classes across strength, yoga, cardio, meditation, Pilates, and stretching genres led by their renowned world-class instructors.
New Peloton classes will continue to be added to the lululemon Studio App and accessible via the Mirror.
Can I still use My Studio Mirror with Peloton Sessions?
Yes, Studio members will have access to Peloton’s extensive breadth of digital fitness content on their Mirror devices and companion App at their current lululemon Studio All-Access subscription without a rate increase and continue to receive their lululemon shopping benefits.
lululemon will also continue to support members with their Mirror devices through the lululemon Studio Member Experience team and applicable warranties.
